The Rise of Rose – how Rose became the “IT-Girl” of Wines

The Rise of Rose – how Rose became the “IT-Girl” of Wines

Rose wine is more than just a beverage! During the past 5-7 years, this pink drink has become one of the integral attributes of a Pinterest-worthy lifestyle, taking over influencers` parties and those dreamy summer house settings we all secretly add to favorites and wish to recreate one day.

In other words, talking about the Rose Wine, people mean a much wider concept than just another drink; it is a symbol, an attribute, another sign of our time people will probably associate with the 2020s in the future.

Noticing a significant increase in Rose wine`s popularity here in Campbell, CA, during the past several years, we decided to explore its phenomenon and see how this seemingly frivolous drink has become one of the most powerful influencers in the industry today.

What is Rose Wine, and why is it pink?

The phenomenon of the modern Rose Wine`s popularity, which started somewhere around 2015, is actually widely explored and discussed by experts from different fields, from winemakers and vintners to psychologists and modern-day historians.

But let`s take everything in order. The whole concept of pink wines is, in fact, much older than you think.

Records claim that in ancient Greece, people preferred to mix red and white wines rather than drink them as they were. Throughout history, Europeans actually considered red wines the beverages of peasants and lower class mainly due to their tart flavors. That is why even if red wines were served at dinner, they were usually diluted till the point when the beverage got a light pink hue.

South France is considered the birthplace of Rose Wine as we know it today, but at the beginning of the 1900s, Portuguese winemakers tried to turn the pink wine into a separate brand and started to produce Rose Wines in bulk for sale.

However, marketers of the time failed to reinvent Rose`s reputation. It remained the “cheap, low-quality wine” in the public mind, and the campaign failed miserably.

So how did Rose manage to rise from the ashes of gastronomic history and become so hyped over a century later?

First of all, the Rose Wine that has become one of the symbols of Millenials` lifestyle, the one that took over social media and is served in the trendiest places and parties today, is not that watered-down red wine that our great-great-great-grandparents despised do much.

The process of making modern Rose Wine is the same as for any other noble drink. Clear grape juices are left to ferment with the grape skins, stems, and seeds, aka. Must, so with time, the drink adopts and develops the desired aroma, color, and tannins.

This process is called Maceration and can take weeks and even months when we are talking about red wines.

Yes, timing is everything! To make Rose, a winemaker needs to arrange the same process, but in this case, Maceration will only take several days or even hours! As a result, the final product has only a slightly-pink color. After Maceration, the juice is placed into special storage tanks, where it (again) stays for a very short period of time.

After extraction of the remaining must, as well as proteins and bacteria, the wine is bottled and released to the public, so people can taste this fresh, fruity beverage at our Campbell Restaurant & Wine Bar!

So why is Rose so popular today?

There are lots of reasons why Rose gained its outstanding popularity, particularly in the first quarter of the XXI century.

First of all, you may have already understood that the manufacture and storage of modern Rose wine are relatively easy and undemanding. In other words, it might be one of the most commercially viable wines known to mankind.

Another reason for the tremendous rise of Rose is the development of various social media, especially the “graphic” ones like Instagram and Pinterest. Rose`s peachy pink shades are extremely photogenic. The playful summer wine took over celebrities` profiles instantly and, from there, spread all over like any other trend.

By the way, psychologists explain the booming popularity of Rose with its pink color as well.

Millennials are known to be the main fans and popularizers of Rose. According to experts, the generation that was brought up under the burden of neverending financial crises, natural and social disasters of the end of the XX and beginning of the XXI century is naturally attracted to colors, concepts, and ideas that promote carefree joy, happiness, and quiet, cozy safety. Rose wine, downshifting, as well as the Nordic concept of Huge with its warm blankets and earthy colors and slow living are the embodiments of this urge.

The world of Rose Wines is extremely versatile as the drink`s whole concept gives winemakers a lot of space for maneuvering and experimentation.

Come taste the best Rose as well as Red, White Wines and Craft Brews in Campbell, CA, with us at Tessora’s Barro di Vino for unexpected gourmet discoveries and exciting experiences.